NyamNyam is a frozen meat distributor that supplies a variety of frozen products to individuals and businesses from their multiple branches located around the country. With products that are flavourful and 100% halal, consumers could get high quality Beef, Chicken, Sausages, Lutosa French Fries and more from their network of butcheries or ordering online from their e-commerce store.
Strategy + Copywriting + Creatives
The Opportunity
The term ‘nyamnyam’ loosely translates to something sweet or delicious. As an enterprise that hadn’t yet ventured into official brand campaigning, we saw immense potential in employing playful wordplay that would relate directly to a satisfying meal with meat as the center of attention.
Our Approach
In many households, elements like rice, ugali, chapati and the like are considered an accompaniment while the true hero of the meal being the ‘Nyama’! We leveraged this insight to position NyamNyam as the go-to place for sourcing the star ingredient that completes a gratifying, scrumptious meal.
We Delivered
A narrative that put the spotlight on the brand’s products, utilizing captivating imagery to underscore the mouthwatering appeal of the meat products. This direction made the products an object of desire establishing them as both a want and a need in any household.
Key Visuals & Web Banners
Social Media
Bundle Packages
Merchandise
Results
6.2M
Impressions Generated
882k
New People Reached
138K
Content Interactions
