NTS-Bosch needed to be recognized as the largest professional car service and diesel service center affiliated with Bosch, in Dar es Salaam. And inspire trust and high standards of professionalism with the state of the art premises which is the home for ‘Everything your car needs, and more’.
It was important for the brand to cement their ability to solve any problem, in any size and any brand of vehicle. This includes bumper-to-bumper accidental repairs for private cars (like sedans/SUVs), diesel services for commercial vehicles like trucks and their fuel injectors, unit injectors, generators and all earth moving equipment as well as original auto parts and power tools.
Strategy + Copywriting + Creatives
The Hurdle
With a heavy-hitting competitor also affiliated with Bosch, the imperative was clear: we had to emerge as the top-dog, the most favored and trusted distributor linked to the Bosch brand.
The Silver Lining
On the global stage, Bosch was actively running the #LikeABosch campaign – a strategic attempt to revamp their image, deepen consumer understanding of their value proposition, stand out from the competition, and forge meaningful connections with their audience.
The Tactic
Armed with the green light from Bosch Global, we plunged headfirst into tailoring the campaign messaging to align with the full range of Nts-Bosch services. We then launched a dynamic campaign that not only enhanced brand perception, but provided edutainment, differentiated the company and drove online engagement from consumers.
